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The Fair Funeral Pledge

Buying a funeral can be expensive and confusing. It's difficult to find clear, comparable information about what things cost. And there are huge differences in what funeral directors charge.

Without knowing what our options are, we can end up buying funerals we can’t afford and getting into debt.

That’s why we’re asking funeral directors to sign the Fair Funerals pledge. When they sign the pledge, they’re committing:

  • To recognise that funerals can be expensive and many people struggle with the cost.
  • To help people to find funerals that are within their means.
  • To be open about their most affordable options, including third party costs:
  • in initial conversations
  • within their price lists
  • on their website.

Ask your funeral director to sign the pledge.

Help people in your area find funerals they can afford. If we're going to make a big impact with the pledge we need your help. Funeral directors will always be interested in what people in their communities think – so you’re in the best place to ask them to sign the pledge.

We encourage you to speak to funeral directors over the phone or in person where possible. Be positive and reasonable in your conversations with funeral directors - a strength of the pledge is our 'ask' to the industry is so reasonable.

Click here for an interactive map of the funeral directors who have already signed the pledge.

Current success

Since launching the Fair Funerals pledge, over a third of the funeral industry have signed.